FIELD NOTES

What is R3JECTS?

420 rejected fake-brand mascot prototypes. Built for products that never made it. Withdrawn from shelves on launch day. Rejected by Walmart. Dead brands, vengeful mascots.

Some were built for snacks. Some for toys. Some for things nobody should have approved. All of them got rejected. Now they're back.

No grand roadmap. No utility theatre. No community-first fog machine.

Art first. CC0 chaos. Selected holder access before public mint. Just R3JECTS.

“they called us off-brand. we called it freedom.”

Why selected holder access?

Some collections have holders who just get it. They've been around long enough to spot a real weird mint from a fake one. They're not waiting for a roadmap to tell them whether the art is good.

So we pick those collections — ones we actually like, not ones with the biggest Discord — and add them directly to the OpenSea allowlist. No forms. No quests. No partnership announcement. No asking permission.

When a collection gets added, we say so on X. One post. No theatre. If holders in that community notice and care, great. If they don't, that's data too.

This isn't a collab strategy. It's just how we think access should work — based on taste, not on who has the biggest audience to negotiate with.

“not a collab. we just saw your wallet hanging around the wrong alley.”

What are we testing?

A few real questions we actually want answered:

→ Does weird art find the right people without a noise machine behind it?

→ Does calling out communities on X — without asking permission — create real curiosity or just annoyance?

→ Who mints first? Who holds? Who flips on day one? What does secondary look like at low price points?

→ Does a page that says almost nothing outperform one that explains everything?

→ Do people care about a project when there's no fake roadmap giving them something to believe in?

We don't know the answers. That's why it's an experiment.

“marketing department died. we kept the stickers.”

What counts as success?

Not just minting out. Minting out fast with a floor that dies in 48 hours because everyone was there for the flip — that's not success. That's a different kind of rejection.

Real success looks more like: a handful of holders who genuinely love the characters. People using the art as PFPs without being asked to. Secondary movement that makes sense. A collection that stays findable six months later because something about it stuck.

Or it fails cleanly. The mint stalls. The floor goes nowhere. People shrug. That's fine too — we learn something concrete and move on. A clean failure beats a fake success.

→ real holders who wanted the thing, not just the flip

→ organic posts nobody paid for

→ people asking what comes next because they actually want to know

→ enough signal to justify building another layer

“floor up, floor down, we still got rejected professionally.”

What happens after mint?

Honestly? Depends on what the experiment produces.

If there's real collector energy — people holding, posting, asking questions — then we build more. Maybe another drop. Maybe Clubhouse opens and does something actual. Maybe the Field Notes expand into something weirder. Maybe the mascots unionise and file a wrongful termination suit against their fake brands.

If the experiment fails quietly, we learn from it and figure out what the next thing is.

What we won't do: invent fake utility to justify the collection after the fact. Launch a token nobody asked for. Write a roadmap retroactively to make mint holders feel better. Ship a game that never ships.

Nothing gets announced until it exists. That's the whole deal.

“roadmaps are just hostage notes with bullet points.”

No promises.

No partnerships. No token. No Discord you're obligated to be in. No fake utility. No guaranteed future. No pretending any of this is something it's not.

R3JECTS is an experiment. The mascots are weird. The mint is low. The page says almost nothing on purpose.

If that's interesting to you, mint. If it's not, that's genuinely fine — not everything is for everyone, and a project that pretends otherwise is lying to your face.

Mint accordingly.

“read the label. then ignore it responsibly.”

Will there be a coin?

NO PROMISES.

NO PROMISES.

→ no token planned.

→ no airdrop bait.

→ no 'ecosystem token' as an excuse to print.

→ no governance theatre.

If something like that ever made genuine sense for R3JECTS, we'd say so clearly. Right now it doesn't, and pretending otherwise is exactly the kind of noise this project exists to avoid.

Mint the art because you like the art.

“the only thing getting pumped here is the art.”

CC0: Let them escape.

R3JECTS mascot artwork is intended as CC0. No rights reserved.

That means the mascots can be copied, remixed, memed, printed on bootleg merch, mutated into something unrecognisable, used commercially, dragged into places their fake brands would have fired someone for suggesting. All of it. Without asking.

Rejected mascots should not be kept on a leash. The whole point of a fake brand gone feral is that it escapes.

→ The mascot artwork is CC0. Take it.

→ The official R3JECTS name, website, X account, and collection page are the source of truth. Those aren't yours to impersonate.

→ The mascots are free. The project identity isn't up for grabs.

“we got rejected. then we got released.”

Is R3JECTS CC0?

The mascot artwork is intended to be CC0. Remix it, meme it, sell bootleg plushies, use it as a PFP, put it on a van. We're not going to chase you.

The official R3JECTS identity — the name, the site, the X account, the collection — that stays ours. Don't impersonate the project. Everything else? Go for it.

“no rights reserved. no regrets either.”